SPECIAL ISSUES & TRACKS
UNIVERSITY OF MELBOURNE
EXPRESSION OF INTEREST
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Mark Ritson is past Adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing and has been a marketing professor at London Business School and the University of Minnesota and a visiting professor at MIT Sloan and SMU. He has won MBA teaching awards at LBS, MIT, Singapore Management University and MBS.
Mark has worked globally as a private marketing consultant for clients that have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay, Unilever, KPMG and WD40. For thirteen years - from 2002 to 2015 - he served as in-house Professor for LVMH - the world's largest luxury group - working in Europe with senior executives from brands such as Louis Vuitton, Dom Perignon and Hennessy.
He writes a weekly column for Marketing Week and for The Australian. On three occasions he has been judged the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK and was the British Society of Magazine Editors Business Columnist of the Year in 2018. His more scholarly publications include articles in the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research.
He is a Thouron Scholar and was the recipient of the Ferber Award for his doctoral thesis. His co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech.
In 2018 he was rated one of the “Power 50” most important people in media by AdNews, one of ten top business thinkers in Australia by Smart Company, and recognised by the AMI with the Sir Charles McGrath Award, the highest honour for marketing in Australia.
Russel Howcroft is an Australian businessman and media personality with over 30 years’experience in screen, media and advertising industries. He has held significant leadershiproles such as CEO of Young and Rubicam Brands Australia and New Zealand, and ExecutiveGeneral Manager of the Australian free-to-air television broadcaster Network Ten. He iscurrently Partner and Chief Creative Officer for PwC Australia.
Russel Howcroft is an Australian businessman and media personality with over 30 years’
experience in screen, media and advertising industries. He has held significant leadership
roles such as CEO of Young and Rubicam Brands Australia and New Zealand, and Executive
General Manager of the Australian free-to-air television broadcaster Network Ten. He is
currently Partner and Chief Creative Officer for PwC Australia.
Russell has served on a number of boards and foundations which focus on arts and film, including the Australian Film Institute, the Screen Forever Advisory Board and the Advertising Federation of Australia. He is currently the Chair of the Australian Film, Television and Radio School.
Russell is a regular panelist on ABC’s ‘The Gruen Transfer’ and guest panelist on the news-chat
show “The Project” making him a very public voice on brand and advertising in Australia. He has published two books; When It's Right To Be Wrong and The Right Brain Workout.
Guide Tour Map
The Forum, Melbourne
157 Flinders Street, Melbourne
Wednesday 1st December 2021
6:00pm – Midnight
Ormond College Website
49 College Crescent, Parkville
Monday 29th November 2021
6:00pm – 8:00pm
Full Social Program will be available July 2021
Main Social Events:
The University of Melbourne Campus Walking Tour
Tuesday 30th November 2021
5:15pm – 6:00pm
Emeritus Professor Roger Layton passed away on the 5th of June 2021. He is the father of modern marketing in our region, starting in 1967 with his appointment as the first Chair of Marketing at the University of NSW. Over the years he has played a major role in the development of marketing research, education and practice in the region and in establishing its place on the world stage. From the beginning, Roger took a broad view of marketing, not just as a business function but as a complex provisioning system in a society that played a key role in its development. This informed his research and teaching over the years, which established his international reputation as one of the leading scholars in macromarketing and resulted in many research awards. In this Special Session chaired by Professor Ian Wilkinson from University of Sydney and Dr. Yimin (Stephanie) Huang from Macquarie University, we will reflect and discuss Roger’s works and thoughts on marketing, and more importantly, take a forward look at the future of marketing. Is marketing what we think is, or actually, turning into something different?
ANZMAC and the World beyond Academia
The marketing discipline has been evolving and adapting, however we need to anticipate some headwinds in the coming few years. Some of challenges to be addressed include: the workplace of the future, the changing nature of jobs for us and for the graduates, the closer alignment with industry needs and the need for partnerships, the post-COVID pandemic implications for marketing etc. Perhaps more immediate is ARC and EI focus on Impact of research on economic, social, health and environmental outcomes. The session will be presented by a panel of very experienced scholars who will share their deep insights.
Chair Professor Felix Mavondo, Monash University
Professor Janet McColl Kennedy, University of Queensland
Professor Mike Ewing, Executive Dean, Deakin University
Professor Michael Haenlein, ESCP Business School, Representing EMAC
Most developed countries (including Australia and New Zealand) have become more culturally and linguistically diverse (CaLD) in recent decades.
This has resulted in a rise in intercultural service encounters (ICSEs) across a wide range of service settings within private, public and not-for-profit sectors. However, despite growing evidence about the positive impact of a diverse workplace on performance outcomes, it is not clear to what extent service ecosystems are ready to navigate through intercultural experiences and to manage these in an effective manner. We aim to address this important research priority in this special session by highlighting the key challenges faced by Australian community service providers in their multicultural ecosystems.
Speakers and Topics:
Navigating Inter-Cultural Experiences (NICE) in Australian Community Services Ecosystems
The role of Department Chair in Marketing is a critical leadership position affecting the recruitment and retention of Marketing talent and their productivity. How has the role evolved over the years? What changes are needed now and in the future? For example, COVID-19 has significantly impacted the way universities operate and the demands placed on academic and professional staff. How can the Department Chair best support staff whilst navigating the strategy of the university?
During this special session experienced Department Chairs from Australia and New Zealand will discuss their role and strategies.
Daniel Laufer, Associate Professor of Marketing at Victoria University of Wellington, will chair this special session. Daniel has previously served as Head of School of Marketing and International Business at Victoria University of Wellington (2014-2017), and he co-chaired ANZMAC 2019 in Wellington, New Zealand.
Professor Jack Cadeaux - Head of the Marketing Department – UNSW
Professor Ricky Chan - Head of the Marketing Department – Auckland University of Technology (AUT)
Professor Jodie Conduit – Head of the Marketing Discipline – The University of Adelaide
Professor Peter Danaher – Head of the Marketing Department – Monash University
Professor Lucie Ozanne – Head of Department, Marketing Management and Entrepreneurship - University of Canterbury
New Challenges Facing Department Chairs in Marketing
Despite two decades of research in the social science, health and education literature about the weakness of deficit approaches to vulnerability (i.e., language and terms such as lack of or powerless and assumptions of incapacity), marketers are seemingly unaware of the alternative strengths-based approach to reducing vulnerabilities. Marketing researchers still use deficit terms such as lacking resources or powerless when conceptualising vulnerability and designing programs and products for customers experiencing vulnerability. It’s time to do things differently. This ANZMAC 2021 special session aims to discuss and broaden our thinking about customer vulnerability and promote a strengthen-based view through the exemplars of the Women’s Butterfly Project (housing), the Pat Cronin Foundation (to end the Coward Punch) and the 50/50 by 2030 Foundation (gender equality).
Professor Rebekah Russell-Bennett, Co-director of the Centre for Behavioural Economics, Society and Technology (BEST)/ School of Advertising, Marketing & Public Relations, Queensland University of Technology
Professor Raechel Johns, Head of School and Professor of Marketing and Service Management, Canberra Business School, University of Canberra
Dr Geoff Smith, General Manager, Pat Cronin Foundation
Professor Kim Rubenstein, Co-Director, 50/50 by 2030 Foundation
Chair: Associate Professor Tom Chen, Canberra Business School/ Honorary Associate Professor, Research School of Population Health, Australian National University
Co-creating Customer Vulnerability Research: Strengths-Based Theory-In-Action
Whether you are an expert in market shaping and innovation or a newcomer interested in learning more: This special session offers an opportunity to learn about recent developments and discuss exciting opportunities for scholars from marketing and other disciplines going forward. Following a brief discussion on the activities of the MASHIN SIG, the session will take the form of two short presentations of research on topical issues in market shaping and an expert panel elaborating on key areas of focus within the field going forward. We look forward to welcoming you for a discussion aimed at stimulating new ideas and collaborations to advance the area and to provide input into the future activities of the SIG. Dr Julia Fehrer and Professor Carolin Plewa will chair this session as SIG co-chairs.
Dr Jonathan Baker, Auckland University of Technology, “Shaping unsustainable markets: The dark side of market shaping”
A/Professor Ralf Wilden, Macquarie Business School, “The importance of dynamic capabilities and innovation for market shaping”
Dr Jonathan Baker, Auckland University of Technology
Emeritus Professor Rod Brodie, University of Auckland
Professor Jodie Conduit, The University of Adelaide
Professor Suvi Nenonen, University of Auckland
A/Professor Ralf Wilden, Macquarie Business School
Special Interest Group- Market Shaping and Innovation
After a brief description of the positioning of their representative journals and their impact factor, editors will offer valuable insights into successful publication in their journal and answer any of those uncomfortable questions you have always wanted to ask.
Part 1 -Moderator: Dr Robin Canniford
European Journal of Marketing – Professor Malcolm Wright
Journal of Consumer Research – Professor Markus Giesler
Journal of Marketing – Professor Harald van Heerde
Journal of Marketing Research – Professor Peter Danaher
Journal of Service Research and International Journal of Research Marketing – Professor Ujwal Kayande
Marketing Science – Professor John Roberts
Part 2 -Moderator: Associate Professor Anish Nagpal
Business Horizons – Associate Professor Daniel Laufer
Health Marketing Quarterly – Associate Professor Joy Parkinson
International Journal of Consumer Studies – Professor Justin Paul
Journal of Business Research – Professor Piyush Sharma
Journal of Consumer Behaviour – Professor Steven D’Alessandro
Journal of Services Marketing – Professor Rebekah Russell-Bennett
Journal of Service Theory and Practice – Professor Marianna Sigala
Journal of Strategic Marketing – Dr Arnold Japutra
Over the past 25 years, the Australian and New Zealand Academy of Marketing has connected marketing academics in Australia and New Zealand, attracted international scholars to the region, built infrastructure through its doctoral colloquium and journal, and created networks through its conferences and Special Interest Groups. From the inaugural conference chaired by Rod Brodie at the University of Auckland in 1996 with just over 200 participants it has grown to attendances of up to 500+ academics and now features multiple tracks covering the whole range of marketing study. This session will review the genesis of ANZMAC and how it currently promotes, critiques, and extends marketing thought in the region. It will examine some of the scholars who have contributed to marketing thought, not just on a local basis, but on a global one. Understanding where the Academy has come from and where it now stands on the world stage opens the way for leading scholars to chart a vision as to how ANZMAC might further its objectives, reach and impact. That will lead naturally on to an open discussion around the role of marketing academia in Australia and New Zealand and what we can do to encourage it to flourish on the world stage
(i) Comments from the Chair (Liliana Bove)
(ii) Introduction (Rob Widing)
(iii) Infrastructure and institutions (Rod Brodie & Jill Sweeny)
(iv) Scholars and content (John Roberts & Janet Hoek)
(v) Future potential (Harald van Heerde & Janet McKoll Kennedy)
(vi) Summary (Simon Bell)
ANZMAC: Its Roots, the State of the Academy, and its Future Prospects
Dissemination of research findings is increasingly acknowledged as a critical yet complex process. This session sets out to disentangle some of these complexities, examines examples of successful dissemination strategies in the media and provides valuable insights. Accordingly, this special session highlights exemplary dissemination practices by leading marketing academics who have adopted an active engagement approach with a strong media presence rather than passively waiting for the impact factor to accumulate over the years.
This is not a research session per se but a fruitful discussion about what we do as marketing academics to disseminate our research output. Basically, we marketing academics are good at preaching about how the world of business needs to adopt a market orientation rather than a production orientation. Yet, when it comes to our own research output, we generally tend to adopt a production orientation. We tend to put in an extraordinary amount of effort into the paper until publication, assuming the published paper will do the trick once out there. Then we wait for years to accumulate citations, the impact factor, Altimetric etc – essentially taking the passive engagement approach. Yet, there are a multitude of opportunities out there to disseminate our work into the media (traditional and non-traditional) by simplifying our output so that the wider community benefits from our research.
This will be an interactive Q&A session led by selected panel members who are experienced in maintaining an active media presence to disseminate research. A range of media engagement opportunities will be unleashed.
Chair: Dr Kaleel Rahman (RMIT University)
Panel: Dr Jana Bowden (Macquarie University),
Dr Paul Harrison (Deakin University), Dr Amanda Spry (RMIT University)
Engagement Strategies Unleashed: How to Disseminate your Research in the Media
For more information contact:ANZMAC 2021 Organising Teamanzmacemail@example.com
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