Faculty Leaders: Harald van Heerde (University of New South Wales and Editor, JM) and John Roberts (University of New South Wales and ERB, Guest Editor, JM)
12:45-1:30PM: Plenary Talk
1:30-2:15PM: Team Workshop and Sharing

Topic 1B: Generating Research from Marketing Data (12:45-2:15PM)

Faculty Leader: Page Moreau (University of Wisconsin and Editor, JM)
1:05-1:30PM: Team Workshop (Challenge)
1:30-1:45PM: Workshop Sharing and Takeaways

Topic 1A: Fostering Creativity (12:10-12:40PM)

Jeff Inman (University of Pittsburgh and Editor in Chief, JCR)
Christine Moorman (Duke University and Editor in Chief, JM)

THURSDAY DECEMBER 2, 2021: DAY 1 AGENDA

11:00-12:00PM: REGISTRATION/LIGHT LUNCH

Workshop Introduction (12:00-12:10PM)

Faculty Leader: Christine Moorman (Duke University and Editor in Chief, JM)
2:30-3:15PM: Plenary Talk
3:15-4:00PM: Team Workshop and Sharing

2:15-2:30PM: AFTERNOON TEA BREAK

Topic 1C: Generating Ideas from the Real-World of Marketing (2:30-4:00PM)

Participants will meet with team to share a current research idea to get feedback from team members.

4:00-4:15PM: BREAK AND TRANSITION TO PRESENT TO TEAMS

Topic 1D: Workshop to Share Current Research for Feedback – Part 1 (4:15-6:00PM)

6:15-9:00PM: WORKSHOP DINNER

Faculty Leader: Jeff Inman (University of Pittsburgh and Editor in Chief, JCR)

Topic 2A: Building your Theoretical Framework to Maximize Contribution (8:35-9:45AM)

Welcome: Harald van Heerde (University of New South Wales and Editor, JM)

FRIDAY DECEMBER 3, 2021: DAY 2 AGENDA

8:00-8:30AM: COFFEE

Welcome and Agenda (8:30-8:35AM)

Faculty Leader:
11:00-11:30AM: Plenary Talk
11:30AM-12:00PM: Team Workshop

Topic 2C: Multi-method Marketing and Consumer Research (11:00-12:00AM)

9:45-10:00AM: MORNING TEA BREAK

Topic 2B: Workshop to Share Current Research for Feedback – Part 2 (10:00-11:00)

Christine Moorman (Duke University and Editor in Chief, JM)
Jeff Inman (University of Pittsburgh and Editor in Chief, JCR)

Finale (1:30PM)

Teams will combine to meet with JM and JCR editors, AEs, and ERB members: Jeff Inman, Harald van Heerde, Page Moreau and Christine Moorman will lead groups to address this challenge

TRANSITION TO LARGER GROUPS FOR FINAL SESSION (12:00-1:30PM)

Topic 2D: Navigating the Review Process at Top Marketing Journals (12:00-1:30PM)
30th November 2020

Mark Ritson is past Adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing and has been a marketing professor at London Business School and the University of Minnesota and a visiting professor at MIT Sloan and SMU. He has won MBA teaching awards at LBS, MIT, Singapore Management University and MBS.


Mark has worked globally as a private marketing consultant for clients that have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay, Unilever, KPMG and WD40.
For thirteen years - from 2002 to 2015 - he served as in-house Professor for LVMH - the world's largest luxury group - working in Europe with senior executives from brands such as Louis Vuitton, Dom Perignon and Hennessy. 


He writes a weekly column for Marketing Week and for The Australian. On three occasions he has been judged the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK and was the British Society of Magazine Editors Business Columnist of the Year in 2018. His more scholarly publications include articles in the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research. 


He is a Thouron Scholar and was the recipient of the Ferber Award for his doctoral thesis. His co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech.


In 2018 he was rated one of the “Power 50” most important people in media by AdNews, one of ten top business thinkers in Australia by Smart Company, and recognised by the AMI with the Sir Charles McGrath Award, the highest honour for marketing in Australia.

Mark Ritson

1st December 2020

Naomi is a member of the Faculty’s Business and Economics Board at the University of Melbourne. Known as an entrepreneur and a business leader, Naomi Simson co-founded the Big Red Group (BRG) with business partner David Anderson in 2017. BRG serves experiences to different audiences through its various brands: RedBalloon, Adrenaline and IfOnly.com for Australia Redii.com. BRG also includes Marketics AI the exclusive distributor of Albert AI in ANZ. BRG serves an experience every minute and is currently a customer centric $100m enterprise.

Naomi is a passionate supporter of Australian business, a prolific blogger and business commentator, best-selling author and much sought-after keynote speaker. She has appeared as the #RedShark in four seasons of Australia’s Shark Tank.

A true business leader and influencer, with more than 2.8 million LinkedIn followers, Naomi is Australia’s most followed person on the business networking platform. She has authored two best-selling books “Live What You Love”, and “Ready to Soar”.

Before founding RedBalloon, Naomi worked for big businesses including IBM, Apple, KPMG and Ansett Airlines – all of which influenced her passionate views on workplaces. She is currently a governor of the Cerebral Palsy Research Foundation and is an advisor to a number of other not for profit institutions.


Naomi Simson

2nd December 2020

Russel Howcroft is an Australian businessman and media personality with over 30 years’ 

experience in screen, media and advertising industries. He has held significant leadership 

roles such as CEO of Young and Rubicam Brands Australia and New Zealand, and Executive 

General Manager of the Australian free-to-air television broadcaster Network Ten. He is

currently Partner and Chief Creative Officer for PwC Australia.


Russell has served on a number of boards and foundations which focus on arts and film, including the Australian Film Institute, the Screen Forever Advisory Board and the Advertising Federation of Australia. He is currently the Chair of the Australian Film, Television and Radio School.


Russell is a regular panelist on ABC’s ‘The Gruen Transfer’ and guest panelist on the news-chat 

show “The Project” making him a very public voice on brand and advertising in Australia. He has published two books; When It's Right To Be Wrong and The Right Brain Workout.

Russel Howcroft

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