29th November - 1st December 2021



29th November - 1st December 2021



29th November - 1st December 2021

Contemporary markets are an ocean of mediocre marketing agendas.


Yet, for businesses that dare, difference delivers.

And for consumers who care to carve out new identities: diversity matters.


That’s why ANZMAC 2021 embraces difference and diversity in marketing knowledge, strategy, and practice.


ANZMAC 2021: Something Different

​DIVERGENCE FROM THE NORM

DISTINCTION FROM THE CROWD

EXTRAORDINARY OVER ROUTINE

2nd - 3rd December 2021

29th November – 1st December 2021

Main Conference

Journal of Marketing and Journal of Consumer Research Post Conference Paper Development Workshops

Doctoral Colloquium

26th – 28th November 2021

The ANZMAC 2021 conference event will be held on campus at The University of Melbourne, The Spot and includes:

KEY DATES

Simon is Professor of Marketing and Head of School of MSPACE – the Melbourne School of Professional and Continuing Education. He is also a Fellow of the Judge Business School at Cambridge University where he was previously a faculty member. His research has focused on the services, healthcare and retail industries and has been published in leading journals such as Journal of Marketing, Academy of Management Review and Harvard Business Review. 

Liliana Bove’s passion is service with a keen interest in relationships between customers and frontline staff and how this affects their respective experiences and well-being. Liliana also investigates prosocial behaviour by customers and has extended this interest more broadly to blood and organ donors. Receiving multiple national and international awards for her research, Liliana has published in leading journals such as: International Journal of Research in Marketing, Journal of Service Research, Journal of Retailing and Social Science & Medicine.




Professor Simon Bell

Professor Liliana Bove

ANZMAC 2021 CO-CHAIRS

Liliana Bove’s passion is service with a keen interest in relationships between customers and frontline staff and how this affects their respective experiences and well-being. Liliana also investigates prosocial behaviour by customers and has extended this interest more broadly to blood and organ donors.


Receiving multiple national and international awards for her research, Liliana has published in leading journals such as: International Journal of Research in Marketing, Journal of Service Research, Journal of Retailing and Social Science & Medicine. She is also a recipient for exceptional research training performance in the Faculty and is a consistent high performer in teaching and learning across student cohorts from undergraduate, masters, PhD and executive education. Through her scholarly and leadership contributions to the Marketing discipline she was made a distinguished member of the Australian and New Zealand Marketing Academy. Liliana continues her engagement with industry by serving as a Board member of the Australasian Promotional Products Association (APPA).

Professor Liliana Bove

Simon is Professor of Marketing and Head of School of MSPACE – the Melbourne School of Professional and Continuing Education. He is also a Fellow of the Judge Business School at Cambridge University where he was previously a faculty member. He holds an honours degree in economics and completed his PhD in marketing at the University of Melbourne.
 
Simon has worked extensively with industry in a research, consulting, and executive education capacity. He has worked with organisations locally and abroad including PWC, Honda, Royal Mail, Rolls Royce, Agricultural Bank of China, and IBM. He has delivered executive education courses for Cambridge University, Duke Corporate Education, and Melbourne University. Simon writes and consults on a range of issues including frontline employee performance, customer education and loyalty, and service innovation. His research has focused on the services, healthcare, and retail industries and has been published in leading journals such as the Journal of Marketing, Academy of Management Review, and the Harvard Business Review among others. Simon also sits on a number of editorial review boards, including the Journal of Marketing and the Journal of the Academy of Marketing Science, and is a Fellow of the Australian Marketing Institute (AMI).

Professor Simon Bell

Established in 1998, The Australian and New Zealand Marketing Academy was founded to create a network for educators, researchers and practitioners interested in innovative marketing theory and research. Since its inception, the key event has been the annual conference, which has served as a pivotal platform for the dissemination of current marketing information, knowledge and research development.


Attracting approximately 500 marketing academics from Australia, New Zealand and around the world, the ANZMAC conference is the leading marketing academic research forum in the Asia Pacific. The five-day conference (including the two-day Doctoral Colloquium), provides a network for researchers, educators and practitioners interested in ground-breaking marketing theory, research and practice.


ABOUT ANZMAC

©2019 The University of Melbourne

PLATINUM SPONSORS

DOCTORAL COLLOQUIUM SPONSOR

BRONZE SPONSORS

SILVER SPONSORS